The Mobile Tours are available through the Serpentine's free public wifi. Visitors can access the public wifi on their smartphone in the Galleries or inside the Pavilion and as soon as they open a new browser window, the mobile tours will automatically pop up. You can also access the mobile tours at http://mobiletours.serpentinegalleries.org but please note that this will only work when you are in the Galleries and connected to our wifi.
Launched to coincide with the Serpentine’s expanded summer programmes, the Mobile Tours originally included recordings by American artist Alex Katz and painter, essayist and poet Etel Adnan, the Serpentine Pavilion designer Bjarke Ingels and the designers of the four Summer Houses - Kunlé Adeyemi (NLÉ), Barkow Leibinger, Yona Friedman and Asif Khan.
The platform currently provides tours of the A World View: John Latham and Speak: Tania Bruguera, Douglas Gordon, Laure Prouvost and Cally Spooner exhibitions. The tour of the John Latham exhibition includes quotes from artists and collaborators talking about his work and acts as a guide to the concepts underlying his practice. The tour of Speak includes background information about the four artists in the exhibition and context around their work.
In addition, from 17 March to 06 April 2017, a new mobile will be available to accompany the Zaha Hadid: There Should Be No End To Experimentation exhibition at Artistree in Hong Kong. The moible tour offers a chance to experience the exhibition in Zaha Hadid's own words, including audio of Zaha speaking about her work and quotes and contextual information around the paintings on display. The tour also gives information about the unique Zaha Hadid Virtual Reality Experiences included in the exhibition. The mobile tour is available in English and Chinese and can be accessed on your smart phone at zahahadidtour.com.
The Mobile Tours serve as an essential link between the Serpentine and its audience, guiding visitors between the Serpentine Gallery, Serpentine Sackler Gallery and Pavilion and creating user-led experiences.
The Serpentine Mobile Tours are part of a wider digital engagement programme, sponsored by Bloomberg Philanthropies, to engage new audiences, both on site and online, with art, architecture and design and to support the next generation of artists and architects. The programme includes new digital displays at the Serpentine as well as the Build Your Own Pavilion competition, a nationwide campaign challenging young people aged 8-14 years to design a small-scale model of a temporary summer Pavilion.