Zaha Hadid: Virtual Reality Experiences

Serpentine Sackler Gallery

8 Dec 2016 to 12 Feb 2017

Zaha Hadid: Virtual Reality Experiences

On the occasion of the exhibition Zaha Hadid: Early Paintings and Drawings a series of experimental virtual reality experiences have been specially developed with Zaha Hadid Virtual Reality Group in partnership with Google Arts & Culture. This installation offers a dynamic and immersive insight into the workings of Hadid’s paintings and will be available to view in the gallery throughout the exhibition.

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There are four individual experiences available in this virtual simulation of the Gallery environment, each developed from the paintings: The World (89 Degrees), 1983; The Great Utopia: Tatlin Tower and Tectonic “Worldwind”, 1992-93; The Peak: Blue Slabs, 1983; and Leicester Square: Blue and Green Scrapers, 1990.

In the same way that these paintings served as tools for thinking through and proposing designs of new buildings, this experience seeks to translate some of the key aspects and DNA contained inside the paintings into virtual reality, offering potential new insights and an intriguing continuity and expansion of the painting works and their vitality. Made possible by the design and articulation of the Zaha Hadid Virtual Reality Group who have in recent years initiated the use of VR at Zaha Hadid Architects. Virtual reality comes naturally to Zaha Hadid Architects; having entirely digitised its design process and project work flow – moving the computer generated spaces into the new digital universe is a coherent and obvious next step that is preempted in the forms and gestures of the paintings Zaha made throughout her career.

This is the first time the Serpentine have had a virtual reality experience in the Gallery and it is the first time Zaha Hadid Architects have created virtual reality within an exhibition context.

Produced in collaboration with Zaha Hadid Design / Zaha Hadid Foundation and in partnership with Google Arts & Culture. With special thanks to Novelab and AudioGaming.

Google Cultural Institute and Google Arts & Culture:

Google Cultural Institute aims to make culture accessible for everyone, preserve culture, builds tools that allow the cultural sector to share more of its diverse heritage online, and help the cultural sector use technology to create magical experiences for people around the world.

Google Arts & Culture is a new website and app from Google Cultural Institute that lets users explore artworks, artifacts, and more from over 1000 museums, archives, and organizations worldwide that have partnered with Google Cultural Institute to bring their collections and stories online.

The Lab at the Google Cultural Institute (based in Paris): The Lab at Google Cultural Institute is a place where tech and creative communities come together to share ideas and discover new ways to experience art and technologies.

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Related Events / Exhibitions

Exhibition

Zaha Hadid: Early Paintings and Drawings

8 Dec 2016 to 12 Feb 2017

The Serpentine presented an exhibition of paintings and the rarely seen drawings of the pioneering and visionary architect Zaha Hadid. The exhibition took place in the Serpentine Sackler Gallery, an extension completed in 2013 and one of Zaha Hadid Architects’ first permanent buildings in central London.

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Zaha Hadid: Early Paintings and Drawings

Publication

Exhibition Catalogue published on the occasion of the exhibition Zaha Hadid: Early Paintings and Drawings at the Serpentine Sackler Gallery

£19.95

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Wednesday, 1st February 2017
Zaha Hadid: Virtual Reality Experiences image 2

Zaha Hadid: Virtual Reality Experiences image 2

Screenshot. Zaha Hadid: Virtual Reality Experience 2016, The Peak: Blue Slabs, 1983 © Zaha Hadid Foundation
Zaha Hadid, Blue Slabs

Zaha Hadid, Blue Slabs

The Peak, Blue Slabs 1982 – 83 © Zaha Hadid Foundation
Zaha Hadid: Virtual Reality Experiences image 3

Zaha Hadid: Virtual Reality Experiences image 3

Screenshot. Zaha Hadid: Virtual Reality Experience 2016, Leicester Square, 1990 - Blue and Green Scrapers, 1990 © Zaha Hadid Foundation
Zaha Hadid, Leicester Square

Zaha Hadid, Leicester Square

Leicester Square, 1990 - Blue and Green Scrapers, 1990 © Zaha Hadid Foundation
Zaha Hadid: Virtual Reality Experiences image 4

Zaha Hadid: Virtual Reality Experiences image 4

Screenshot. Zaha Hadid: Virtual Reality Experience 2016, The Great Utopia: The Russian and Soviet Avant-Garde 1915 – 1932, 1992-93 - Tatlin Tower and Tectonic “Worldwind”, 1992-93 © Zaha Hadid Foundation
Zaha Hadid, The Great Utopia

Zaha Hadid, The Great Utopia

The Great Utopia: The Russian and Soviet Avant-Garde 1915 – 1932, 1992-93 - Tatlin Tower and Tectonic “Worldwind”, 1992-93 © Zaha Hadid Foundation
Zaha Hadid: Virtual Reality Experiences image 5

Zaha Hadid: Virtual Reality Experiences image 5

Screenshot. Zaha Hadid: Virtual Reality Experience 2016, The World (89 Degrees), 1983 © Zaha Hadid Foundation
Zaha Hadid, The World

Zaha Hadid, The World

The World (89 Degrees), 1983 © Zaha Hadid Foundation
Zaha Hadid, Confetti

Zaha Hadid, Confetti

Confetti, ‘The Peak’, Hong Kong, China 1982/1983 © Zaha Hadid Foundation